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Fantasy sport, FoMO, and traditional fandom : how second-screen use of social media allows fans to accommodate multiple identities
Larkin, Ben A.; Fink, Janet S. - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 643-655
Persistent link: https://www.econbiz.de/10011645889
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
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Determinants of willingness to pay for imported meat products in developing countries : the case of Turkey
Erdem, Cumhur; Senturk, Ismail; Ozkaya, Cumhur - In: International journal of economic perspectives : IJEP 4 (2010) 4, pp. 589-600
Persistent link: https://www.econbiz.de/10011587764
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Ethical and managerial aspects of social network advertisement
Smith, Alan D.; Offodile, O. Felix - In: Journal of electronic commerce in organizations : the … 14 (2016) 4, pp. 28-51
Persistent link: https://www.econbiz.de/10011591109
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Consumers' potentials to adopt a healthy eating lifestyle
Tsakiridou, Efthimia; Tsiamparli, Elisavet; Mattas, … - In: International journal of food and beverage … 1 (2016) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10011592068
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Study of foreign branded dairy products in Vietnam
Nguyen Hai Ninh - In: Vietnam's socio-economic development : a social science … 85 (2016), pp. 51-68
Persistent link: https://www.econbiz.de/10011531993
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Consumers' perceptions and behaviors regarding organic fruits and vegetables : marketing tredns for organic food in the twenty-first century
Vukasovič, Tina - In: Journal of international food & agribusiness marketing … 28 (2016) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10011536087
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Anti-waste labeling and consumer willingness to pay
Del Giudice, Teresa; La Barbera, Francesco; Vecchio, … - In: Journal of international food & agribusiness marketing … 28 (2016) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10011536130
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Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.; Treen, Emily - In: Journal of marketing education : JME 38 (2016) 2, pp. 73-82
Persistent link: https://www.econbiz.de/10011537300