Blazevic, Vera; Hammedi, Wafa; Garnefeld, Ina; Rust, … - In: Journal of Service Management 24 (2013) 3, pp. 294-313
Purpose – Business and academia alike have become aware of the crucial role of customer‐to‐customer interactions. Facilitated by the increasing customer connectedness through online media possibilities, companies need to understand how customers influence each other and how to manage these...