Narrow search
Showing 1 - 10 of 53,537
Cover Image
Fashion franchises - review of Croatia and North Macedonia
Erceg, Aleksandar; Boškovska, Vera; Kukec, Liljana - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 1-16
-providing companies. In the fashion and retail sectors, franchising is deeply embedded and represents one of the most obvious answers and … fashion brands in the region through franchising, especially their international expansion. Thus, we have investigated the … situation in the fashion industry, especially the brands that use franchising as their primary growth strategy. The paper …
Persistent link: https://www.econbiz.de/10014327899
Cover Image
Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms
Mazzucchelli, Alice; Chierici, Roberto; Di Gregorio, Angelo - In: Journal of management & governance 25 (2021) 4, pp. 1107-1144
Persistent link: https://www.econbiz.de/10012656539
Cover Image
Magazine online advertising in France and the United States
Lascu, Dana-Nicoleta; Marcheva, Marta; Thieringer, Kendree - In: Journal of fashion marketing and management 20 (2016) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10011575443
Cover Image
The entrance mode for small and medium enterprises in the Indonesian fashion industry to international market
Dhewanto, Wawan; Lantu, Donald Crestofel; Sri Herliana; … - In: International journal of business innovation and research 16 (2018) 3, pp. 267-284
Persistent link: https://www.econbiz.de/10011955913
Cover Image
Challenges to the internationalisation of the Brazilian fashion industry
Maclennan, Maria Laura Ferranty; Suter, Mariana Bassi; … - In: International journal of export marketing 1 (2016/2017) 4, pp. 377-395
Persistent link: https://www.econbiz.de/10011859934
Cover Image
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Cover Image
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 207-218). 2007
Persistent link: https://www.econbiz.de/10003559691
Cover Image
Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives
Carey, Lindsey; Cervellon, Marie-Cécile - In: Journal of fashion marketing and management 18 (2014) 4, pp. 483-506
Persistent link: https://www.econbiz.de/10010530866
Cover Image
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 229-243). 2013
Persistent link: https://www.econbiz.de/10009682306
Cover Image
Fashion in 21st Century China : Design, Education, and Business
Bai, Yuli (ed.); Zang, Yingchun (ed.) - 2022
Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands -- 3. Chinese Contemporary Fashion: A Multimodal … Discourse -- Part II: Industry, Creativity, Education -- 4. “Live your Best IP” - 20 years in Chinese Fashion -- 5. That Which …
Persistent link: https://www.econbiz.de/10012814624