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Factors influencing bike purchase decisions : a study of consumers in Bangladesh

Ashaduzzaman, Md.; Hoque, Imranul; Mahbub, Farzana - In: South Asian journal of management : SAJM 25 (2018) 1, pp. 129-149

Persistent link: https://www.econbiz.de/10011888137

The role of brand experience and E-Wom on purchase decisions

Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023

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Factors affecting smartphone purchase decisions of Generation-Y

Nushrat Shabrin; Khandaker, Sarod; Bin Abul, Kashem Saad; … - In: Journal of Contemporary Issues in Business and Government 23 (2017) 1, pp. 47-65

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Wahrnehmung von Innovationen auf Produkt- und Markenebene : eine empirische Analyse von Interaktionseffekten zwischen den Facetten wahrgenommener Innovativeness

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Thai consumers' purchase decisions and private label brands

Kandapa Thanasuta - In: International journal of emerging markets 10 (2015) 1, pp. 102-121

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Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … outcomes may be carried over to associated ads and brand judgments. This paper has also aligned social identity theory with the … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment …

Persistent link: https://www.econbiz.de/10009712729