the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an … understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you …

National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and …

pragmatic framework and guidelines for day to day marketing practice on how to employ this knowledge for more effective brand …

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing … that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a …, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also …

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from …

National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label …