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When the Same Prime Leads to Different Effects
Wheeler, S.Christian; Berger, Jonah - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 357-368
Persistent link: https://www.econbiz.de/10007861083
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The Influence of Product Variety on Brand Perception and Choice
Berger, Jonah; Draganska, Michaela; Simonson, Itamar - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 460-472
Persistent link: https://www.econbiz.de/10007870876
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What Drives Immediate and Ongoing Word of Mouth?
Berger, Jonah; Schwartz, Eric M - In: Journal of marketing research : JMR 48 (2011) 5, pp. 869-881
Persistent link: https://www.econbiz.de/10009966651
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SIGNALWIRKUNG
Berger, Jonah - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 6, pp. 16-17
Persistent link: https://www.econbiz.de/10009979921
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SIGNALWIRKUNG
Berger, Jonah - In: Harvard business review : HBR (2012), pp. 16-17
Persistent link: https://www.econbiz.de/10009980340
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What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah; Schwartz, Eric - In: MSI reports : working paper series (2010) 2, pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10009893557
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh - In: MSI reports : working paper series (2011) 1, pp. 211-256
Persistent link: https://www.econbiz.de/10009893568
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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.; … - In: GfK marketing intelligence review 3 (2011) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10009893819
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Decision Quicksand: How Trivial Choices Suck Us In
Sela, Aner; Berger, Jonah - In: Journal of consumer research : JCR ; an … 39 (2012) 2, pp. 360-371
Persistent link: https://www.econbiz.de/10010001267