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Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman; Larimo, Jorma; Ummik, Kadi; Kuusik, Andres - In: Baltic journal of management 10 (2015) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo; Seo, Yuri; Jung, Sang-Uk - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
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Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia; Schau, Hope Jensen; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
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The effect of culture and salespersons' retail service quality on impulse buying
Pornpitakpan, Chanthika; Han, Jie Hui - In: Australasian marketing journal 21 (2013) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10009745869
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Digital fandom : mediation, remediation, and demediation of fan practices
Lanier, Clinton D.; Fowler, Aubrey R. - In: The Routledge companion to digital consumption, (pp. 284-295). 2013
Persistent link: https://www.econbiz.de/10009690727
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Audience members' motivation, satisfaction, and intention to re-visit an ethnic minority cultural festival
Savinovic, Ana; Kim, Sangkyun; Long, Philip - In: Journal of travel and tourism marketing 29 (2012) 7/8, pp. 682-694
Persistent link: https://www.econbiz.de/10009711016
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Cultural competence and cultural compensatory mechanisms in binational households
Cross, Samantha N. N.; Gilly, Mary C. - In: Journal of marketing 78 (2014) 3, pp. 121-139
Persistent link: https://www.econbiz.de/10010360363
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The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.; Voyer, Benjamin G. - In: Journal of business research : JBR 67 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
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Culture and consumer behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014
Persistent link: https://www.econbiz.de/10010363005