Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-media consumption : insi...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Niederlande
38,799
Netherlands
24,347
Werbung
13,854
Advertising
11,323
Werbewirkung
7,989
Advertising effects
7,763
Deutschland
5,355
Consumer behaviour
5,342
Konsumentenverhalten
5,251
Germany
4,027
Theorie
3,238
Großbritannien
3,217
Theory
3,140
USA
3,032
Online-Marketing
2,776
Internet marketing
2,768
United States
2,691
United Kingdom
2,656
Sportveranstaltung
2,498
Frankreich
2,427
Sport event
2,427
France
1,876
Brand management
1,556
Markenführung
1,536
Belgien
1,511
advertising
1,406
Schätzung
1,388
Italien
1,355
Estimation
1,267
Arbeitsmarkt
1,251
Marketing
1,205
Schweden
1,194
Markenimage
1,174
Brand image
1,167
Entrepreneurship
1,141
Vergleich
1,121
Entrepreneurship approach
1,113
EU-Staaten
1,067
Italy
1,059
EU countries
1,050
more ...
less ...
Online availability
All
Free
10,318
Undetermined
8,693
Type of publication
All
Article
31,098
Book / Working Paper
30,252
Journal
811
Other
19
Database
1
Type of publication (narrower categories)
All
Article in journal
17,906
Aufsatz in Zeitschrift
17,906
Graue Literatur
8,632
Non-commercial literature
8,632
Working Paper
6,118
Arbeitspapier
5,368
Aufsatz im Buch
3,550
Book section
3,550
Hochschulschrift
2,179
Thesis
1,321
Amtsdruckschrift
1,278
Government document
1,278
Collection of articles of several authors
1,061
Sammelwerk
1,061
research-article
580
Konferenzschrift
548
Aufsatzsammlung
491
Statistik
397
Case study
391
Fallstudie
391
No longer published / No longer aquired
352
Dissertation u.a. Prüfungsschriften
349
Statistics
271
Conference proceedings
257
Bibliografie enthalten
248
Bibliography included
248
Conference paper
167
Konferenzbeitrag
167
Lehrbuch
160
Textbook
138
review-article
120
Article
118
Collection of articles written by one author
98
Sammlung
98
Business report
92
Geschäftsbericht
92
Bibliografie
83
review
82
Bibliographie
67
Advisory report
65
more ...
less ...
Language
All
English
36,198
Undetermined
13,250
Dutch
7,119
German
5,503
French
402
Italian
48
Spanish
45
Russian
37
Polish
35
Swedish
27
Danish
26
Portuguese
15
Hungarian
9
Latin
9
Czech
7
Finnish
6
Norwegian
6
Lithuanian
5
Romanian
5
Multiple languages
4
Serbian
3
Ukrainian
3
Afrikaans
2
Bulgarian
2
Croatian
2
Arabic
1
Belarusian
1
Valencian
1
Hebrew
1
Indonesian
1
Korean
1
Nde-Gbite
1
Nepali
1
Sinhalese
1
Slovenian
1
Albanian
1
Turkish
1
Chinese
1
more ...
less ...
Author
All
Ours, Jan C. van
256
Nijkamp, Peter
237
Grip, Andries de
145
Lindeboom, Maarten
133
Rietveld, Piet
128
Hartog, Joop
114
Oosterbeek, Hessel
111
Kapteyn, Arie
100
Alessie, Rob
99
Soest, Arthur van
99
Cörvers, Frank
96
Berg, Gerard J. van den
95
Fouarge, Didier
95
van Ours, Jan C.
92
Butter, Frank A. G. den
91
Euwals, Rob
89
Klaauw, Bas van der
89
Pfann, Gerard A.
85
Thurik, Adriaan R.
85
Weel, Bas ter
81
Koning, Pierre
80
Maennig, Wolfgang
79
Pelsmacker, Patrick de
79
Franses, Philip Hans
78
Gradus, Raymond
77
Kaiser, Harry M.
75
Rouwendal, Jan
75
Haan, Jakob de
73
Gierl, Heribert
69
Bovenberg, Ary Lans
67
Graafland, Johan J.
65
Groot, Wim
64
Mastrogiacomo, Mauro
63
Eisend, Martin
62
Heyma, Arjan
61
Palm, Franz C.
61
Dijkgraaf, Elbert
59
Ommeren, Jos van
58
Teulings, Coen N.
58
Borghans, Lex
56
more ...
less ...
Institution
All
Niederlande / Centraal Bureau voor de Statistiek
190
OECD
189
National Bureau of Economic Research
156
Sociaal-Economische Raad
95
Centraal Bureau voor de Statistiek
89
Niederlande / Centraal Planbureau
73
European Conference of Ministers of Transport
71
International Monetary Fund
60
Springer Fachmedien Wiesbaden
58
Economisch Instituut voor het Midden- en Kleinbedrijf
56
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
56
Centrum voor Staatkundige Vorming
46
European Centre for the Development of Vocational Training
45
Researchcentrum voor Onderwijs en Arbeidsmarkt <Maastricht>
43
Europäische Kommission
39
Minister van Sociale Zaken en Volksgezondheid
35
International Labour Organization (ILO), United Nations
33
Erasmus Research Institute of Management
32
Netherlands / Centraal Bureau voor de Statistiek
32
Center for Economic Research <Tilburg>
31
Amsterdams Instituut voor ArbeidsStudies
29
Organisation for Economic Co-operation and Development
29
Niederlande
28
C.E.P.R. Discussion Papers
27
Niederlande / Ministerie van Economische Zaken
24
Minister van Sociale Zaken
23
De Nederlandsche Bank
22
Economic Research Centre
22
Internationaler Währungsfonds
22
Zentralausschuss der Werbewirtschaft
21
Ministerie van Verkeer en Waterstaat
20
Erasmus Universiteit Rotterdam / Onderzoekcentrum Financieel Economisch Beleid
19
Institute of Social Studies (ISS)
18
Niederlande / Ministerie van Sociale Zaken en Werkgelegenheid
18
Raad van Advies voor de Ruimtelijke Ordening
18
Landbouw-Economisch Instituut <Niederlande>
17
Vereniging voor de Staathuishoudkunde
17
Edward Elgar Publishing
16
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Minister van Economische Zaken
16
more ...
less ...
Published in...
All
Economisch statistische berichten : ESB
2,008
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
Discussion paper / Tinbergen Institute
508
Journal of advertising research
449
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
445
SEO-rapport
402
Journal of business research : JBR
321
Discussion paper series / IZA
320
Journal of advertising : official publication of the American Academy of Advertising
311
International journal of advertising : the quarterly review of marketing communications
281
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
257
Publikatie / Sociaal-Economische Raad
256
Uitgave van de Sociaal-Economische Raad
254
International journal of advertising : the review of marketing communications
252
Tinbergen Institute Discussion Paper
240
Journal of marketing communications
235
Tijdschrift voor economische en sociale geografie : TESG
215
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
212
Discussion paper / Center for Economic Research, Tilburg University
205
CPB discussion paper
194
Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
193
IZA Discussion Papers
191
Journal of advertising
191
IZA Discussion Paper
187
Tijdschrift voor politieke ekonomie
177
Journal of promotion management : JPM
161
Applied economics
159
Quarterly bulletin / De Nederlandsche Bank
156
NBER working paper series
152
Sociaal maandblad arbeid : SMA ; gewijd aan arbeidsrecht, arbeidsmarkt, werkloosheidsbestrijding, sociale verzekering en andere arbeitdsvraagstukken
152
CPB document
145
Discussion paper / Centre for Economic Policy Research
145
European Journal of Marketing
145
Psychology & marketing
143
Tinbergen Institute research series
138
Discussion paper / Central Bureau voor de Statistiek
136
Journal of Consumer Marketing
136
SpringerLink / Bücher
135
DNB working paper
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
more ...
less ...
Source
All
ECONIS (ZBW)
56,458
USB Cologne (EcoSocSci)
2,340
RePEc
1,321
EconStor
937
Other ZBW resources
936
BASE
95
ArchiDok
40
USB Cologne (business full texts)
34
OLC EcoSci
20
more ...
less ...
Showing
31
-
40
of
62,181
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Playoff payoff : Super Bowl
advertising
for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
32
Correcting audience externalities in television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
33
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
34
Scheduling commercial advertisements for television
García-Villoria, Alberto
;
Salhi, Said
- In:
International journal of production research
53
(
2015
)
4
,
pp. 1198-1215
Persistent link: https://www.econbiz.de/10010493572
Saved in:
35
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
36
Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti
;
Kaur Ghuman, Mandeep
;
Soni, Pavleen
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
Saved in:
37
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
38
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
39
Social context and
advertising
effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
40
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
