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The use of computer vision to...
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Consumer behaviour
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Noort, Guda van
24
Reijmersdal, Eva A. van
7
Antheunis, Marjolijn L.
6
van Noort, Guda
6
Voorveld, Hilde
4
Willemsen, Lotte M.
4
Buijzen, Moniek
2
Duijn, Meryl
2
Mazerant, Komala
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Neijens, Peter C.
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2
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2
Smit, Edith G.
2
Strycharz, Joanna
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Voorveld, Hilde A. M.
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van Reijmersdal, Eva A.
2
Abeele, Mariek M. P. Vanden
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Ang, L.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
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3
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2
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
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1
Cutting edge international research
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European Journal of Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Online Information Review
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Small business economics : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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2
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
van Noort, Guda
;
Antheunis, Marjolijn L.
;
van …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009823866
Saved in:
3
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
4
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
5
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
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6
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
7
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
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8
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
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9
Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
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10
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
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