PurposeThis paper aims to identify the dimensions of a firm's service innovation competence. This paper also aims to … establish the relationship between a firm's service innovation competence dimensions and customer-oriented service innovation … configurations and customer adoption. This study probes the supply side of service innovation to assess the key drivers or …

products rather than services. However, research in service related innovation activities is highly rewarding, as the service …The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and …

orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected …