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ECONIS (ZBW)
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11
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
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12
The untested assumption : can a net promoter study be used to improve net promoter score?
Bettencourt, Lance A.
;
Houston, Mark B.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 216-240
Persistent link: https://www.econbiz.de/10014584475
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13
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
14
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
Saved in:
15
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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16
Idea forum : the impact of subscription-based video on demand on traditional distributors' value chains and business models
Clement, Michel
;
Otten, Cord
;
Seifert, Rouven
;
Kleinen, Ole
- In:
The journal of media economics
31
(
2018
)
1/2
,
pp. 50-67
Persistent link: https://www.econbiz.de/10012313998
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17
Consumer job journeys
Bettencourt, Lance A.
;
Harmeling, Colleen
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013395966
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18
Entertainment science : data analytics and practical theory for movies, games, books, and music
Hennig-Thurau, Thorsten
;
Houston, Mark B.
-
2019
Persistent link: https://www.econbiz.de/10011822901
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19
Review articles : purpose, process, and structure
Palmatier, Robert W.
;
Houston, Mark B.
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011865090
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20
Assessing the validity of secondary data proxies for marketing constructs
Houston, Mark B.
-
2007
Persistent link: https://www.econbiz.de/10003538884
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