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The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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Are households ready to engage with smart home technology?
Mulcahy, Rory; Letheren, Kate; McAndrew, Ryan; Glavas, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1370-1400
Persistent link: https://www.econbiz.de/10012178632
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Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory; Russell-Bennett, Rebekah; Iacobucci, Dawn - In: Journal of business research : JBR 106 (2020), pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
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Online support for vulnerable consumers : a safe place?
Parkinson, Joy; Schuster, Lisa; Mulcahy, Rory; … - In: The journal of services marketing 31 (2017) 4/5, pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
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Online third places : supporting well-being through identifying and managing unintended consequences
Parkinson, Joy; Schuster, Lisa; Mulcahy, Rory - In: Journal of service research 25 (2022) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10012887041
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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen; Fleischman, David; Mulcahy, Rory; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
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Feeling the love? : how consumer's political ideology shapes responses to AI financial service delivery
Riedel, Aimee; Mulcahy, Rory; Northey, Gavin - In: International journal of bank marketing 40 (2022) 6, pp. 1102-1132
Persistent link: https://www.econbiz.de/10013397772
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Man vs machine : how artificial intelligence in banking influences consumer belief in financial advice
Northey, Gavin; Hunter, Vanessa; Mulcahy, Rory; Choong, … - In: International journal of bank marketing 40 (2022) 6, pp. 1182-1199
Persistent link: https://www.econbiz.de/10013397780
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A transformative and social marketing ecosystem investigation into drug use among young adults
Riedel, Aimee; Beatson, Amanda; Mulcahy, Rory; Keating, … - In: The journal of services marketing 37 (2023) 2, pp. 184-200
Persistent link: https://www.econbiz.de/10013542922
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Seeking thrills during a crisis? : a TSR and hierarchy of effects perspective of the transformative potential of travel
Mulcahy, Rory; Pourfakhimi, Shahab; Prayag, Girish; … - In: The journal of services marketing 37 (2023) 4, pp. 510-530
Persistent link: https://www.econbiz.de/10014276927