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The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda; Lee, Richard; Lockshin, Larry - In: The journal of product & brand management 26 (2017) 6, pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry
Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10010430618
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Consumer perceptions of brand functions : an empirical study in China
Guo, Xiaoling Martine; Hao, Andy Wei; Shang, Xiaoyan - In: The journal of consumer marketing 28 (2011) 4, pp. 269-279
Persistent link: https://www.econbiz.de/10009272157
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Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid; Ahmad, Wasim; Filieri, Raffaele - In: Journal of business research : JBR 141 (2022), pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
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So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly; Masters, Tamara M.; Yu-Buck, Grace F. - In: Journal of business research : JBR 139 (2022), pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
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How perceived green benefits influence multifunctional technologies' usage
Arruda Filho, Emílio José Montero - In: International journal of consumer studies 46 (2022) 4, pp. 1076-1098
Persistent link: https://www.econbiz.de/10013328232
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Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna; Michel, Géraldine - In: Journal of business research : JBR 153 (2022), pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
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The impact of quality on health-insurance users' satisfaction in Saudi Arabia : the mediating role of brand image and utilitarian value
AbouRokbah, Safinaz; Husain, Khalid Sami - In: International journal of quality & reliability management 41 (2024) 4, pp. 1089-1110
Persistent link: https://www.econbiz.de/10014520395