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Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan …. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase … decision. Marketers are therefore seeking ways to make advertising more effective. This paper provides a theoretical framework …

Persistent link: https://www.econbiz.de/10009712729

FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember

Hariyana, Nanik - 2017

. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This …

Persistent link: https://www.econbiz.de/10012951034

Electronic Word-of-Mouth Advertising Versus Brand Strength : Effects On Consumers’ Purchasing Decision

Porto, Rafael; Watanabe, Eluiza Alberto de Morais; … - 2021

Purpose: The research compared the effect of electronic word-of-mouth advertising (e-WOM) and brand strength in …

Persistent link: https://www.econbiz.de/10014086741

Advertisements and consumer buying intentions, the impact on brands alterations

Singh, Shamsher; Malhotra, Gouri - In: International journal of trade and global markets 18 (2023) 4, pp. 407-419

Persistent link: https://www.econbiz.de/10015062246

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...