factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that … consumers face during their shopping through online stores. Design/methodology/approach - A quantitative research method was … results total six factors came out from the study that restrains consumers to buy from online sites - fear of bank transaction …

Consumers shop to meet their needs. When buying, they always compare and evaluate the available alternatives to the … consumers during the purchasing process. Identifying important attributes can be really challenging for the digital economy and …