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Consumer behaviour
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Iacobucci, Dawn
159
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8
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8
Román, Sergio
8
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8
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7
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6
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6
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5
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4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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ECONIS (ZBW)
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7
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3
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71
Creating highly reliable health care : how reliability-enhancing work practices affect patient safety in hospitals
Vogus, Timothy J.
;
Iacobucci, Dawn
- In:
ILR review : the journal of work and policy
69
(
2016
)
4
,
pp. 911-938
Persistent link: https://www.econbiz.de/10011689565
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72
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
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73
Perceptual maps via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn
;
Grisaffe, Doug
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
Saved in:
74
The state of marketing analytics in research and practice
Iacobucci, Dawn
;
Petrescu, Maria
;
Krishen, Anjala
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
3
,
pp. 152-181
Persistent link: https://www.econbiz.de/10012113475
Saved in:
75
Impact of religiosity and culture on salesperson job satisfaction and performance
Onyemah, Vincent
;
Rouziès, Dominique
;
Iacobucci, Dawn
- In:
International journal of cross cultural management : CCM
18
(
2018
)
2
,
pp. 191-219
Persistent link: https://www.econbiz.de/10011913410
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76
Brand assets and pay fairness as two routes to enhancing social capital in sales organizations
Rouziou, Maria
;
Dugan, Riley
;
Rouziès, Dominique
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10011917833
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77
Marketing management
Iacobucci, Dawn
-
2018
-
Fifth edition
Persistent link: https://www.econbiz.de/10011862674
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78
Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn
;
Grisaffe, Douglas B.
;
DeSarbo, Wayne
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
Saved in:
79
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
Saved in:
80
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
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