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The human brand : a systematic...
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Consumer behaviour
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Brand image
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Pons, Frank
51
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6
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Journal of business research : JBR
6
International Journal of Sports Marketing and Sponsorship
4
International journal of business and globalisation : IJBG
4
International journal of sport management and marketing : IJSMM
4
International journal of sports marketing & sponsorship
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3
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Psychology & marketing
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ECONIS (ZBW)
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OLC EcoSci
14
Other ZBW resources
10
RePEc
5
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Proximity marketing in banking : lessons from retail and entertainment industries
Margulis, Anna
;
Levesque, Nataly
;
Boeck, Harold
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 401-427
Persistent link: https://www.econbiz.de/10012209492
Saved in:
2
No filter : navigating well-being in troubled times as social media influencers
Levesque, Nataly
;
Hachey, Alysha
;
Pergelova, Albena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1098-1131
Persistent link: https://www.econbiz.de/10014427137
Saved in:
3
Impact of responsive and proactive market orientation on SME performance: The moderating role of economic crisis perception
Petzold, Stéphanie
;
Barbat, Valérie
;
Pons, Frank
; …
- In:
Canadian Journal of Administrative Sciences / Revue …
(
2018
)
Persistent link: https://www.econbiz.de/10012081604
Saved in:
4
Cross-cultural differences in crowd assessment
Pons, Frank
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003429521
Saved in:
5
Regulatory fit from attribute-based versus alternative-based processing in decision making
Mourali, Mehdi
;
Pons, Frank
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10003936189
Saved in:
6
Ethical attitudes of accounting practitioners : are rank and ethical attitudes related?
Convoy, Stephen J.
;
Emerson, Tisha L. N.
;
Pons, Frank
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003958204
Saved in:
7
Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Veilleux, Sophie
;
Haskell, Nancy
;
Pons, Frank
- In:
International journal of business and globalisation : IJBG
6
(
2011
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10008939578
Saved in:
8
Culture and personal values : how they influence perceived service quality
Ladhari, Riadh
;
Pons, Frank
;
Bressolles, Grégory
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 951-957
Persistent link: https://www.econbiz.de/10009241420
Saved in:
9
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar
;
Pons, Frank
;
Mayrand, Marie-Eve
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Saved in:
10
The density-satisfaction relationship revisited : the role of scarcity and consumers affective reactions in a crowded retail situation
Pons, Frank
;
Mourali, Mehdi
;
Giroux, Marilyn
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10010233541
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