The human brand : a systematic literature review and research agenda
Year of publication: |
2020
|
---|---|
Authors: | Levesque, Nataly ; Pons, Frank |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 19.2020, 2, p. 143-174
|
Subject: | Human brand | Systematic literature review | Research agenda | Content analysis | Bibliometrie | Bibliometrics | Markenführung | Brand management | Markenimage | Brand image |
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