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Consumer behaviour
105
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Grewal, Dhruv
329
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91
Mende, Martin
54
Scott, Maura L.
52
Levy, Michael
49
Nordfält, Jens
26
Sharma, Arun
19
Iyer, Gopalkrishnan R.
18
Guha, Abhijit
16
Puccinelli, Nancy
16
Wetzels, Martin
15
Compeau, Larry D.
14
Ruyter, Ko de
14
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13
Roggeveen, Anne
13
Sethuraman, Raj
13
Marmorstein, Howard
11
Motyka, Scott
11
Noble, Stephanie M.
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Palmatier, Robert W.
11
Voss, Glenn B.
11
Martin, Kelly D.
10
Ailawadi, Kusum L.
9
Biswas, Abhijit
9
Krishnan, R.
9
Bolton, Ruth N.
8
Chandrashekaran, Rajesh
8
Dant, Rajiv P.
8
Gauri, Dinesh Kumar
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Parasuraman, A.
8
Ahlbom, Carl-Philip
7
Beitelspacher, Lauren Skinner
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Ma, Yu
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7
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6
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Data envelopment analysis : a handbook of empirical studies and applications
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Industrial marketing management : the international journal for industrial and high-tech firms
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Operations research, Management science : OR MS ; the international literature digest
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Retailing in the 21st century : current and future trends
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ECONIS (ZBW)
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BASE
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1
Corporate digital responsibility
Lobschat, Lara
;
Müller, Benjamin
;
Eggers, Felix
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 875-888
Persistent link: https://www.econbiz.de/10012420639
Saved in:
2
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
3
Pay-what-you-want pricing : a structured review on drivers of prices paid by customers
Roggentin, Agnes Sophie
;
Kroschke, Mirja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
6
,
pp. 40-49
Persistent link: https://www.econbiz.de/10011802452
Saved in:
4
Warenkorbabbrüche im Onlinehandel - warum Shopper nicht zu Käufern werden
Allendorf, Julian
;
Kroschke, Mirja
;
Krafft, Manfred
- In:
Dialogmarketing Perspektiven 2017/2018 : Tagungsband …
,
(pp. [101]-116)
.
2018
Persistent link: https://www.econbiz.de/10014542281
Saved in:
5
What is happening to my nearby stores? : the own- and cross-effect of a radical store transformation on existing customers
Breugelmans, Els
;
Hermans, Marleen
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 217-238
Persistent link: https://www.econbiz.de/10015047091
Saved in:
6
Service robots rising : how humanoid robots influence service experiences and elicit compensatory consumer responses
Mende, Martin
;
Scott, Maura L.
;
Doorn, Jenny van
; …
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 535-556
Persistent link: https://www.econbiz.de/10012177580
Saved in:
7
Improving Financial Inclusion through Communal Financial Orientation : How Financial Service Providers Can Better Engage Consumers in Banking Deserts
Mende, Martin
;
Salisbury, Linda Court
;
Nenkov, Gergana Y.
; …
- In:
Journal of Consumer Psychology
30
(
2019
)
2
,
pp. 379-391
Persistent link: https://www.econbiz.de/10012083040
Saved in:
8
This brand is just not that into you : exploring the role of firm integrity in how consumers react to customer firing
Mende, Martin
;
Scott, Maura L.
;
Lemon, Katherine N.
; …
- In:
Strong brands, strong relationships
,
(pp. 233-249)
.
2015
Persistent link: https://www.econbiz.de/10011313566
Saved in:
9
Judging the book by its cover? : how consumers decode conspicuous consumption cues in buyer-seller relationships
Scott, Maura L.
;
Mende, Martin
;
Bolton, Lisa E.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009755701
Saved in:
10
We've got news for you : marketing in news organizations contributes to infodemics ... but marketing can also help!
Mende, Martin
;
Vallen, Beth
;
Berry, Christopher
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 326-330
Persistent link: https://www.econbiz.de/10012590285
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