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Consumer brand engagement concept and measurement : toward a refined approach

Lourenço, Carlos Eduardo; Hair, Joseph F.; Zambaldi, Felipe - In: Journal of retailing and consumer services 68 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013366383

How To Measure Brand Image : A Reasoned Review

Cian, Luca - 2022

The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image …, Kelly Repertory Grid, Laddering, Benefit Chain, Projective Techniques, Brand Personality, and Brand Narration. Considering … first work that presents all the most important inquiry tools aimed to measure the brand image together …

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Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation

Akrout, Houcine; Mrad, Mona - In: Journal of business research : JBR 154 (2023), pp. 1-19

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Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

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Consumer brand engagement : refined measurement scales for product and service contexts

Ndhlovu, Thinkwell; Maree, Tania - In: Journal of business research : JBR 146 (2022), pp. 228-240

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Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence

Sotelo-Duarte, Manuel; Gónzalez-Cavazos, Beatriz - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 253-271

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Brand metrics : measuring brand efficacy along the customer journey

Kall, Jacek - 2022

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Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands

Porto, Rafael Barreiros; Foxall, Gordon Robert; Coelho, … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261

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Toward a measure of brand pride : scale development and validation

Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: The journal of brand management : an international journal 31 (2024) 4, pp. 430-448

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Cognitive outcomes of brand heritage : a signaling perspective

Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316

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