Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New perspectives on business m...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
86
Relationship marketing
86
Consumer behaviour
47
Konsumentenverhalten
47
Marketing management
45
Marketingmanagement
45
Kundenwert
41
Customer value
38
Theorie
33
Theory
33
Indien
28
India
27
USA
27
United States
27
Firm performance
26
Marktforschung
24
Unternehmenserfolg
24
Brand management
23
Markenführung
23
Marketing
20
Market research
17
Marketingforschung
17
Performance measurement
15
Performance-Messung
15
Brand
14
Brand image
14
International marketing
14
Internationales Marketing
14
Lieferantenmanagement
14
Markenimage
14
Marketing theory
14
Marketingtheorie
14
Supplier relationship management
14
Markenartikel
13
Measurement
13
Messung
13
B-to-B-Marketing
12
Business-to-business marketing
12
Customer satisfaction
12
Kundenmanagement
12
more ...
less ...
Online availability
All
Undetermined
174
Free
20
Type of publication
All
Article
426
Book / Working Paper
94
Type of publication (narrower categories)
All
Article in journal
213
Aufsatz in Zeitschrift
213
Aufsatz im Buch
23
Book section
23
Lehrbuch
16
Festschrift
11
Graue Literatur
9
Non-commercial literature
9
Textbook
9
Working Paper
9
Arbeitspapier
8
Collection of articles of several authors
6
Sammelwerk
6
Case study
5
Fallstudie
5
Glossar enthalten
5
Glossary included
5
Aufsatzsammlung
4
Reprint
2
research-article
2
Bibliografie
1
Bibliographie
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Einführung
1
Handbook
1
Handbuch
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
347
Undetermined
167
German
5
French
1
Author
All
Kumar, V.
372
Srivastava, Rajendra K.
49
Srivastava, Rajendra Krishan
37
Venkatesan, Rajkumar
33
Kumar, Vikas
27
Leone, Robert P.
26
Kumar, Vimal
25
Shah, Denish
21
Aaker, David A.
16
Day, George S.
16
Reinartz, Werner J.
16
Kim, Namwoon
15
Petersen, J. Andrew
15
Rajan, Bharath
13
Verma, Pratima
12
Mittal, Ankesh
11
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Srivastava, Rajendra
10
Gupta, Shaphali
9
Ramaswami, Sridhar N.
9
Pancras, Joseph
8
Sriram, S.
8
Han, Jin K.
7
Pansari, Anita
7
Reinartz, Werner
7
Sunder, Sarang
7
Chan, F.T.S.
6
Fahey, Liam
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Bharadwaj, Sundar G.
5
Bohling, Timothy
5
Grewal, Dhruv
5
Lai, Kuei-Kuei
5
Luo, Anita
5
more ...
less ...
Institution
All
Analytic Approaches to Product and Marketing Planning
1
Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
INSEAD
1
Industry Canada, Government of Canada
1
Marketing Science Institute
1
Springer-Verlag GmbH
1
Vanderbilt University
1
more ...
less ...
Published in...
All
Journal of marketing
50
Journal of the Academy of Marketing Science
29
Journal of retailing
25
Journal of marketing research : JMR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
MSI reports : working paper series
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of forecasting
11
Journal of business research : JBR
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of international marketing
9
The Asian economic review : journal of the Indian Institute of Economics
8
International Journal of Forecasting
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing Science
7
Harvard business review : HBR
6
Marketing research : a magazine of management and applications
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of Business Research
5
MIT sloan management review
5
Report / Marketing Science Institute
5
Technological forecasting & social change : an international journal
5
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
4
Homo oeconomicus
4
Review of marketing research
4
SpringerLink / Bücher
4
Handbook of research on customer equity in marketing
3
International journal of procurement management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of world business : JWB
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing Letters
3
Report / Marketing Science Institute / Marketing Science Institute
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
more ...
less ...
Source
All
ECONIS (ZBW)
320
OLC EcoSci
131
RePEc
40
Other ZBW resources
16
USB Cologne (EcoSocSci)
12
EconStor
1
Showing
1
-
10
of
520
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
2
Special issue: managing business and innovation in emerging markets
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012301354
Saved in:
3
Value creation and value appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
Saved in:
4
Special Issue: defining and measuring value
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014581519
Saved in:
5
Moving the stakeholder journey forward
Hollebeek, Linda D.
;
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
Saved in:
6
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10001726887
Saved in:
7
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10001806431
Saved in:
8
Composition of Indo-Soviet trade : some emerging trends
Srivastava, Rajendra Krishan
- In:
Osteuropa
/ Osteuropa-Wirtschaft
32
(
1987
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10001030811
Saved in:
9
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
10
Consider uncertainty and implementation in evaluating market information systems
Maltz, Elliot
;
Srivastava, Rajendra Krishan
-
1994
Persistent link: https://www.econbiz.de/10000896543
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
