Narrow search
Showing 11 - 14 of 14
Cover Image
Consequences of multigenerational services adoption behavior : global client engagement
Sood, Ashish; Gupta, Shaphali; Kumar, Vikas - In: Journal of international marketing 31 (2023) 2, pp. 43-63
Persistent link: https://www.econbiz.de/10014294040
Cover Image
The role of creativity and culture for transformational management in a changing world
Gupta, Shaphali; Ganesh, Shiv; Krishen, Anjala - In: Journal of business research : JBR 160 (2023), pp. 1-3
Persistent link: https://www.econbiz.de/10014299329
Cover Image
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Cover Image
More the merrier!! : understanding the effect of available content choices over willingness to pay for over-the-top subscriptions
Gupta, Shaphali; Shrivastava, Pooja; Gupta-Rawal, Soniya - In: Psychology & marketing 40 (2023) 12, pp. 2612-2626
Persistent link: https://www.econbiz.de/10014432506