Recent literature on competitiveness has focused on innovation and industrial dynamics. In this paper it is argued that innovation is not enough when competing on global markets, at least in certain types of industries where performance, standards, and perceptions of the product are at the...

Although much research has been published on green/ethical consumer behaviour, the question of how consumers evaluate pro-socially positioned products in the post-purchase stage is still virtually unexplored. This is troubling given the significance of post-purchase evaluations within general...