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Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium

Adhikari, Atanu - In: Journal of travel research : a quarterly publication of … 54 (2015) 5, pp. 634-644

Persistent link: https://www.econbiz.de/10011348805

Consumer behavior in low involvement product purchase : a stochastic model

Adhikari, Atanu - In: Theoretical economics letters 9 (2019) 2, pp. 424-430

Persistent link: https://www.econbiz.de/10012005471

Effect of reference price in PWYTF pricing in tourism sector

Adhikari, Atanu - In: Theoretical economics letters 9 (2019) 4, pp. 555-562

Persistent link: https://www.econbiz.de/10012022916

Effect of firm's information dissemination culture on market orientation : a study in tourism sector

Adhikari, Atanu - In: Theoretical economics letters 8 (2018) 7, pp. 1391-1400

Persistent link: https://www.econbiz.de/10011887958

Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach

Adhikari, Atanu - In: Theoretical economics letters 7 (2017) 7, pp. 1940-1949

Persistent link: https://www.econbiz.de/10011785586

Quality of tourism destination – a scale development

Mukherjee, Srabanti; Adhikari, Atanu; Datta, Biplab - In: Journal of Indian Business Research 10 (2018) 1, pp. 70-100

Purpose: The tourism literature has focused only on destination branding; nonetheless, measuring the quality of a destination from the tourism point of view has been overlooked, especially in the context of the emerging markets. This paper aims to focus on developing a scale measuring the...

Persistent link: https://www.econbiz.de/10012075393