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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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New technologies applied to the fashion visual merchandising
Sampaio, Juliana Paradinha; Zonatti, Welton Fernando; … - In: Modern economy 8 (2017) 3, pp. 412-429
Persistent link: https://www.econbiz.de/10011648880
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Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter; Vanyushyn, Vladimir - In: The journal of consumer marketing 31 (2014) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
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Impact of sales promotion on consumer buying behavior in the apparel industry
Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15
Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales … investigates several sales promotion tactics to attract consumers that can influence consumer decisions in the apparel business …
Persistent link: https://www.econbiz.de/10014530242
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Sustainable fashion consumption and the fast fashion conundrum : fashionable consumers and attitudes to sustainability in clothing choice
McNeill, Lisa S.; Moore, Rebecca - In: International journal of consumer studies 39 (2015) 3, pp. 212-222
Persistent link: https://www.econbiz.de/10011380504
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Approach or avoidance? : the dual role of face in fashion consumption
Wang, Wangshuai; Zhang, Xin-an; Li, Jie; Sun, Gong - In: Journal of global marketing 33 (2020) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products
Gonçalves, Rui; Dias, Catarina; Pereira, Leandro; … - In: International journal of economics and business … 27 (2024) 4, pp. 651-672
Persistent link: https://www.econbiz.de/10015063299
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Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy; Periyasamy, Girija; … - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 31-46
Persistent link: https://www.econbiz.de/10013477545