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International marketing

Bothma, Neels (contributor); Burgess, Steven M. (contributor) - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10009382138

Special issue on marketing in emerging markets

Burgess, Steven M. (contributor) - 2013

Persistent link: https://www.econbiz.de/10009732724

Editorial: Introduction to the special issue on marketing in emerging markets

Burgess, Steven M.; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009732729

Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa

Steenkamp, Jan-Benedict E. M.; Burgess, Steven M. - 1999

Persistent link: https://www.econbiz.de/10001463749

Value priorities and consumer behavior in a transitional economy : the case of South Africa

Burgess, Steven M.; Steenkamp, Jan-Benedict E. M. - 1998

Persistent link: https://www.econbiz.de/10000992721

Values, optimum stimulation levels and brand loyalty : new scales in new populations

Burgess, Steven M.; Harris, Mari - 1998

Persistent link: https://www.econbiz.de/10001392637

International marketing

Burgess, Steven M.; Bothma, Cornelius H. - 2007

Persistent link: https://www.econbiz.de/10003782770

Marketing in African emerging markets : emerging perspectives : editorial

Burgess, Steven M.; Malhotra, Naresh K. - In: Journal of African business 21 (2020) 4, pp. 433-438

Persistent link: https://www.econbiz.de/10012312313

Targeted support for high-growth start-ups: some policy issues

Smallbone, David; Baldock, Robert; Burgess, Steven - In: Environment and Planning C: Government and Policy 20 (2002) 2, pp. 195-209

Launched in 1999/2000, the new high-growth start-up programme is part of a shift in small and medium-sized enterprise (SME) policy in the United Kingdom away from a narrow focus on supporting established businesses with growth potential, to include start-ups and other types of SME. In this...

Persistent link: https://www.econbiz.de/10005600029

Community banks and deposit market share growth

Filbeck, Greg; Preece, Dianna C.; Woessner, Stephen; … - In: The international journal of bank marketing : IJBM 28 (2010) 4, pp. 252-266

Persistent link: https://www.econbiz.de/10008647658