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Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 35 (1998) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
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Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 271
Persistent link: https://www.econbiz.de/10006921939
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F INFORMATION COMMERCE & TECHNOLOGY - Online trust: A stakeholder perspective, concepts, implications, and future directions Fc:160
Shankar, Venkatesh; Urban, Glen L.; Sultan, Fareena - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 587-588
Persistent link: https://www.econbiz.de/10006505376
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Mit Kampfmarken Konkurrenten abwehren - Marketing I: Premiumanbieter reagieren auf Discount-Konkurrenz häufig mit einer eigenen Billigmarke. So vermeiden sie die Risiken, die mit d...
Shankar, Venkatesh; Berry, Leonard L; Dotzel, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10008348501
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A Practical Guide to Combining Products and Services - While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and servic...
Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard business review : HBR (2009), pp. 94-99
Persistent link: https://www.econbiz.de/10008327402
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Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.; Beauchamp, J.P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
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Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Bezawada, Ram; Balachander, S.; Kannan, P.K.; Shankar, … - In: Journal of marketing 73 (2009) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10008244599
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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489
Persistent link: https://www.econbiz.de/10007751279
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Efficient replenishment in the distribution channel
Dong, Yan; Shankar, Venkatesh; Dresner, Martin - In: Journal of retailing 83 (2007) 3, pp. 253-278
Persistent link: https://www.econbiz.de/10007757968
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10009893433