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Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc; Shankar, Venkatesh; Clement, Michel - In: MSI reports : working paper series (2005) 4, pp. 25-48
Persistent link: https://www.econbiz.de/10009893450
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Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117
Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan - In: MSI reports : working paper series (2006) 3, pp. 49-74
Persistent link: https://www.econbiz.de/10009893468
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New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: MSI reports : working paper series (2006) 3, pp. 23-48
Persistent link: https://www.econbiz.de/10009893469
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BRAN*EQT : a model and simulator for estimating, tracking, and managing multicategory brand equity
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: MSI reports : working paper series (2007) 2, pp. 51-76
Persistent link: https://www.econbiz.de/10009893488
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Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal; Shankar, Venkatesh; … - In: MSI reports : working paper series (2010) 3, pp. 45-95
Persistent link: https://www.econbiz.de/10009893561
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Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009893571
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10010095558
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Service Innovativeness and Firm Value
Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10010100764
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How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh; Hanson, Nicole - In: Review of marketing research 10 (2013), pp. 191-212
Persistent link: https://www.econbiz.de/10010185766
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A two-step synthetic control approach for estimating causal effects of marketing events
Li, Kathleen T.; Shankar, Venkatesh - In: Management science : journal of the Institute for … 70 (2024) 6, pp. 3734-3747
Persistent link: https://www.econbiz.de/10014551983