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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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The cumulative effect of satisfaction with discrete transactions on share of wallet
Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Journal of service management 25 (2014) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10010384976
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A longitudinal examination of customer commitment and loyalty
Lariviere, Bart; Keiningham, Timothy; Cooil, Bruce; … - In: Journal of service management 25 (2014) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10010260104
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Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.; Schultz, Don E. - In: Policy and marketing strategies for digital media, (pp. 233-245). 2014
Persistent link: https://www.econbiz.de/10010369862
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The customer engagement ecosystem
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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The effect of online customer reviews' characteristics on sales
Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: Bridging the gap between advertising academia and practice, (pp. 87-100). 2017
Persistent link: https://www.econbiz.de/10011540319
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How customers engage with brands : a new framework
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Bridging the gap between advertising academia and practice, (pp. 231-243). 2017
Persistent link: https://www.econbiz.de/10011540381