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Kids-Verbraucher-Analyse : KVA ; junge Zielgruppen 6 - 17 Jahre ; Berichtsband
Egmont-Ehapa-Verlag <Stuttgart>; Ehapa-Verlag <Stuttgart> - Stuttgart : Egmont-Ehapa-Verl.; anfangs: Stuttgart : … - 1994-2013 [?]
Persistent link: https://www.econbiz.de/10000608265
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Branding
Randall, Geoffrey - 1997
Persistent link: https://www.econbiz.de/10000610622
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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Images of Europe : a survey of Japanese consumer attitudes towards European products
1991
Persistent link: https://www.econbiz.de/10000140691
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Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas - 1994
Persistent link: https://www.econbiz.de/10000374649
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Essays on durable goods markets
Guha, Rahul Kumar - 1997
Persistent link: https://www.econbiz.de/10000167763
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Kommunikations-Analyse : Frauen in Deutschland ; Einstellungen, Marken, Medien
Hamburg : Gruner + Jahr - 1.1984 - 8.1998; 2000 - 2012; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000434188
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Brand loyalty patterns in different product areas, its variability, and its relationship with degree of penetration and other factors
Tranberg, Hugo; Hansen, Flemming - 1985
Persistent link: https://www.econbiz.de/10000684235