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Identifying consumer value co-created through social support within online health communities

Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367

Persistent link: https://www.econbiz.de/10011339729

Profiling customer types in luxury retail setting

Tisovski, Marija - In: Central European business review : CEBR 3 (2014) 4, pp. 14-19

Persistent link: https://www.econbiz.de/10010529572

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

The service revolution and its marketing implications : service logic vs service dominant logic

Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229

Persistent link: https://www.econbiz.de/10010359568

Value co-creation among hotels and disabled customers : an exploratory study

Navarro, Susana; Andreu, Luisa; Cervera, Amparo - In: Journal of business research : JBR 67 (2014) 5, pp. 813-818

Persistent link: https://www.econbiz.de/10010363297

Heterogeneity of customers of personal image services : a segmentation based on value co-creation

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 619-630

Persistent link: https://www.econbiz.de/10010247736

Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20

Persistent link: https://www.econbiz.de/10010378851

Social layers of customer-to-customer value co-creation

Rihova, Ivana; Buhalis, Dimitrios; Moital, Miguel; … - In: Journal of service management 24 (2013) 5, pp. 553-566

Persistent link: https://www.econbiz.de/10010196051

Co-destruction of value by spectators : the case of silent protests

Stieler, Maximilian; Weismann, Friederike; Germelmann, … - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 72-86

Persistent link: https://www.econbiz.de/10010337048

Designing for mobile value co-creation : the case of travel counselling

Schmidt-Rauch, Susanne; Schwabe, Gerhard - In: Electronic markets : the international journal on … 24 (2014) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10010337648