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Value co-creation between firms and customers : the role of big data-based cooperative assets

Xie, Kang; Wu, Yao; Xiao, Jinghua; Hu, Qing - In: Information & management : the internat. journal of … 53 (2016) 8, pp. 1034-1048

Persistent link: https://www.econbiz.de/10011647583

Managing customer resource endowments and deficiencies for value cocreation : complex relational services

Ng, Sylvia C.; Sweeney, Jillian C.; Plewa, Carolin - In: Journal of service research 22 (2019) 2, pp. 156-172

Persistent link: https://www.econbiz.de/10012007427

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Persistent link: https://www.econbiz.de/10012026721

Construction and validation of customer value co-creation attitude scale

Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602

Persistent link: https://www.econbiz.de/10011808329

Exploring the influence of store attributes on customer experience and customer engagement

Suhaily Mohd Ramly; Nor Asiah Omar - In: International journal of retail & distribution management 45 (2017) 11, pp. 1138-1158

Persistent link: https://www.econbiz.de/10011815069

Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective

Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47

Persistent link: https://www.econbiz.de/10011891105

Sport fans' roles in value co-creation

Kolyperas, Dimitrios; Maglaras, Georgios; Sparks, Leigh - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 201-220

Persistent link: https://www.econbiz.de/10012177391

The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121

Persistent link: https://www.econbiz.de/10011738398

Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions

Green, Maxwell H.; Davies, Philip; Ng, Irene - In: International journal of production economics 192 (2017), pp. 40-53

Persistent link: https://www.econbiz.de/10011782299

How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions

Keeling, Debbie Isobel; Keeling, Kathleen; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 236-257

Persistent link: https://www.econbiz.de/10012434104