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Understanding the role of gratitude in building quality relationships
Jin, Naehyun Paul; Line, Nathaniel D.; Yoon, Donghwan - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011880442
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On custom
Schlicht, Ekkehart - 1992
Persistent link: https://www.econbiz.de/10000148766
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Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A. - 1999
Persistent link: https://www.econbiz.de/10000683511
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
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Improving customer service and profitability through customer intervention in service relationships
Sharma, Arun - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10003807750
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Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
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Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
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Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936802
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008860318