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Globally European : reflections on EMJ from the incoming editor-in-chief
Anker, Thomas Boysen
- In:
European management journal
35
(
2017
)
2
,
pp. 141-144
Persistent link: https://www.econbiz.de/10011701921
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2
Corporate democratic nation-building : reflections on the constructive role of businesses in fostering global democracy
Anker, Thomas Boysen
- In:
European management journal
35
(
2017
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011689504
Saved in:
3
At the boundary : post-COVID agenda for business and management research in Europe and beyond
Anker, Thomas Boysen
- In:
European management journal
39
(
2021
)
2
,
pp. 171-178
Persistent link: https://www.econbiz.de/10012520685
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4
Truth in marketing : a theory of claim-evidence relations
Anker, Thomas Boysen
-
2016
Persistent link: https://www.econbiz.de/10011428731
Saved in:
5
Ethical challenges in commercial social marketing
Anker, Thomas Boysen
;
Kappel, Klemens
- In:
The SAGE handbook of social marketing
,
(pp. 284-297)
.
2011
Persistent link: https://www.econbiz.de/10009380556
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6
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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7
Fuzzy promises : explicative definitions of brand promise delivery
Anker, Thomas Boysen
;
Kappel, Klemens
;
Eadie, Douglas
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 267-287
Persistent link: https://www.econbiz.de/10009658908
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8
Health branding ethics
Anker, Thomas Boysen
;
Sandøe, Peter
;
Kamin, Tanja
; …
- In:
Journal of business ethics : JOBE
104
(
2011
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009387331
Saved in:
9
Consumer-dominant social marketing : a definition and explication
Anker, Thomas Boysen
;
Gordon, Ross
;
Zainuddin, Nadia
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 159-183
Persistent link: https://www.econbiz.de/10012798644
Saved in:
10
Consumer-driven racial stigmatization : the moderating role of race in online consumer-to-consumer reviews
Azer, Jaylan
;
Anker, Thomas Boysen
;
Taheri, Babak
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014227809
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