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Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation

Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 242-254

Persistent link: https://www.econbiz.de/10008284393

Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - In: Journal of Consumer Research 35 (2008) 4, pp. 586-599

This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive...

Persistent link: https://www.econbiz.de/10005785335

The antecedents of anticipatory purchase: Reconciling the two routes to optimism

Chan, Elaine; Sengupta, Jaideep; Mukhopadhyay, Anirban - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 90-105

Persistent link: https://www.econbiz.de/10010056352

Consumer Wisdom for Personal Well‐Being and the Greater Good : Scale Development and Validation

Luchs, Michael Gerhard; Mick, David Glen; Haws, Kelly L. - In: Journal of Consumer Psychology 31 (2021) 3, pp. 587-611

Persistent link: https://www.econbiz.de/10012535526

Any Size for a Dollar : The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices

Haws, Kelly L.; Liu, Peggy J.; Dallas, Steven K.; … - In: Journal of Consumer Psychology 30 (2019) 2, pp. 392-401

Persistent link: https://www.econbiz.de/10012083058

The Aggregated Extremes Effect : Not All Routes to “Balanced” Bundles are Equally Appealing

Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of Consumer Psychology 30 (2019) 2, pp. 219-239

Persistent link: https://www.econbiz.de/10012083063

Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions

Zane, Daniel M.; Reczek, Rebecca Walker; Haws, Kelly L. - In: Journal of Consumer Psychology 32 (2021) 4, pp. 652-663

Persistent link: https://www.econbiz.de/10012632904

Seize the day! : encouraging indulgence for the hyperopic consumer

Haws, Kelly L.; Poynor, Cait - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 680-691

Persistent link: https://www.econbiz.de/10003806960

Lines in the sand : the role of motivated categorization in the pursuit of self-control goals

Poynor, Cait; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 772-787

Persistent link: https://www.econbiz.de/10003807416

An assessment of chronic regulatory focus measures

Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982

Persistent link: https://www.econbiz.de/10008666345