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Hamilton, Ryan; Hong, Jiewen; Chernev, Alexander - In: Journal of Consumer Research 34 (2007) 2, pp. 187-199

This article examines consumer choice as a function of the perceptual similarity of the options in the decision set. In particular, we examine a scenario in which a set of options is extended by adding alternatives that change its perceptual characteristics, increasing the salience of one of the...

Persistent link: https://www.econbiz.de/10005785504

An Appreciation of Journal Service

Mukhopadhyay, Anirban; Raghubir, Priya; Wheeler, S. … - In: Journal of Consumer Psychology 30 (2020) 4, pp. 575-578

Persistent link: https://www.econbiz.de/10012407262

Unintended purchase opportunities : conflict, choice, and consequence

Mukhopadhyay, Anirban - 2004

Department: School of Business

Persistent link: https://www.econbiz.de/10009472470

Judgments of Taste and Judgments of Quality

Mukhopadhyay, Anirban; Raghubir, Priya; Wheeler, S. … - In: Journal of Consumer Psychology 28 (2018) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012082970

Recalling past temptations : an information-processing perspective on the dynamics of self-control

Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 586-599

Persistent link: https://www.econbiz.de/10003806914

Lay theories of emotion transience and the search for happiness : a fresh perspective on affect regulation

Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 242-254

Persistent link: https://www.econbiz.de/10003880189

Indulgence as self-reward for prior shopping restraint : a justification-based mechanism

Mukhopadhyay, Anirban; Johar, Gita Venkataramani - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 334-345

Persistent link: https://www.econbiz.de/10003883909

When choosing makes a good thing better : temporal variations in the valuation of hedonic consumption

Chan, Elaine; Mukhopadhyay, Anirban - In: Journal of marketing research : JMR 47 (2010) 3, pp. 497-507

Persistent link: https://www.econbiz.de/10003983850

Simulated annealing based automatic fuzzy clustering combined with ANN classification for analyzing microarray data

Maulik, Ujjwal; Mukhopadhyay, Anirban - In: Computers & operations research : and their … 37 (2010) 8, pp. 1369-1380

Persistent link: https://www.econbiz.de/10003944886

Building character: effects of lay theories of self-control on the selection of products for children

Mukhopadhyay, Anirban; Yeung, Catherine W. M. - In: Journal of marketing research : JMR 47 (2010) 2, pp. 240-250

Persistent link: https://www.econbiz.de/10003965463