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Determining the impact of internet channel use on a customer's lifetime
Boehm, Martin - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 2-22
Persistent link: https://www.econbiz.de/10003838622
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Einstellungs- und verhaltensorientierte Perspektive der Kundenbindung : ein Ansatz zur Operationalisierung
Jäggi, Natalie (contributor); Pescio, Anelia (contributor) - 2008
Persistent link: https://www.econbiz.de/10003791536
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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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Beschwerdefördernde Gestaltung von Online-Beschwerdemöglichkeiten
Gubelmann, Patrick; Adi, Daniel; Borean, Alessandro; … - 2007
Persistent link: https://www.econbiz.de/10003791538
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Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui; Browne, Glenn J.; Wetherbe, James C. - In: Consumer behavior, organizational development, and …, (pp. 18-29). 2009
Persistent link: https://www.econbiz.de/10003792569
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From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Consumer behavior, organizational development, and …, (pp. 30-50). 2009
Persistent link: https://www.econbiz.de/10003792572
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A movie e-shop recommendation model based on web usage and ontological data
Aresti, Andreas; Markellou, Penelope; Mousourouli, Ioanna; … - In: Consumer behavior, organizational development, and …, (pp. 51-68). 2009
Persistent link: https://www.econbiz.de/10003792577
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Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits
Goodman, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003795643
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The role of identity salience in the effects of corporate social responsibility on consumer behavior
Marin, Longinos; Ruiz de Maya, Salvador; Rubio, Alicia - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10003805863
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The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 851-863
Persistent link: https://www.econbiz.de/10003807433