Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Commentary: the case for a hea...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,859
Konsumentenverhalten
81,410
Relationship marketing
26,459
Beziehungsmarketing
25,784
Theorie
11,027
Theory
10,859
Brand management
8,239
Markenführung
8,196
Customer satisfaction
8,126
Kundenzufriedenheit
7,930
Brand image
7,089
Markenimage
7,045
Service quality
6,266
Dienstleistungsqualität
6,214
Online-Handel
6,048
Online retailing
6,033
Deutschland
5,885
Social Web
5,840
Social web
5,837
Germany
5,570
USA
5,514
Online-Marketing
5,276
United States
5,260
Internet marketing
5,252
Einzelhandel
4,629
Electronic Commerce
4,607
Retail trade
4,584
Brand
4,512
Markenartikel
4,501
E-commerce
4,458
Marketingmanagement
3,927
Marketing management
3,911
Werbewirkung
3,724
Advertising effects
3,684
Verbraucherverhalten
3,593
Emotion
3,540
Experiment
3,482
Vertrauen
3,213
Confidence
3,195
Advertising
3,112
more ...
less ...
Online availability
All
Undetermined
37,686
Free
21,638
Type of publication
All
Article
71,967
Book / Working Paper
32,662
Journal
205
Other
25
Type of publication (narrower categories)
All
Article in journal
59,263
Aufsatz in Zeitschrift
59,263
Graue Literatur
8,404
Non-commercial literature
8,404
Aufsatz im Buch
7,958
Book section
7,958
Working Paper
7,092
Arbeitspapier
6,557
Hochschulschrift
3,861
Thesis
2,840
research-article
2,812
Collection of articles of several authors
1,582
Sammelwerk
1,582
Aufsatzsammlung
1,053
Case study
682
Fallstudie
682
Conference paper
612
Konferenzbeitrag
612
Bibliografie enthalten
504
Bibliography included
504
Konferenzschrift
422
Lehrbuch
372
Collection of articles written by one author
352
Sammlung
352
Textbook
318
Ratgeber
282
Dissertation u.a. Prüfungsschriften
272
Guidebook
260
conceptual-paper
228
Reprint
220
Conference proceedings
219
review-article
198
Amtsdruckschrift
174
Government document
174
review
153
Handbook
144
Handbuch
144
Article
143
case-report
126
Statistik
92
more ...
less ...
Language
All
English
92,582
German
10,594
Undetermined
913
French
363
Polish
129
Spanish
99
Italian
85
Swedish
40
Russian
33
Danish
30
Dutch
23
Norwegian
22
Portuguese
22
Romanian
19
Hungarian
17
Finnish
15
Czech
12
Lithuanian
11
Slovak
10
Croatian
6
Bulgarian
3
Multiple languages
3
Slovenian
3
Arabic
2
Serbian
2
Chinese
2
Bosnian
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Homburg, Christian
138
Han, Heesup
137
Bruhn, Manfred
136
Huber, Frank
125
Belk, Russell W.
119
Mattila, Anna S.
117
Herrmann, Andreas
116
Bauer, Hans H.
115
Phau, Ian
103
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
102
Sheth, Jagdish N.
101
Kumar, V.
92
Verhoef, Peter C.
86
Gierl, Heribert
85
Grewal, Dhruv
85
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Khare, Arpita
83
Usman, Osly
77
Thaichon, Park
76
Dwivedi, Yogesh Kumar
74
Loureiro, Sandra Maria Correia
74
Walsh, Gianfranco
72
Nayga, Rodolfo M.
71
Bagozzi, Richard P.
69
Septianto, Felix
69
Hollebeek, Linda D.
68
Agarwal, Sumit
67
Laroche, Michel
67
Stavins, Joanna
67
Paul, Justin
65
Wansink, Brian
65
Jang, Soocheong
64
Bruwer, Johan
63
Woodside, Arch G.
61
Ko, Eunju
60
Spiller, Achim
60
Swoboda, Bernhard
57
Vrontis, Demetris
57
more ...
less ...
Institution
All
National Bureau of Economic Research
534
Springer Fachmedien Wiesbaden
182
OECD
53
IGI Global
42
American Marketing Association
38
Verlag Dr. Kovač
38
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
27
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Information Resources Management Association
25
Edward Elgar Publishing
24
Friedrich-Schiller-Universität Jena
17
Université Paris-Dauphine (Paris IX)
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
17
Nordic Council of Ministers
16
Universität Mannheim
16
INSEAD
15
Haufe-Lexware GmbH & Co. KG
14
Nomos Verlagsgesellschaft
14
RWTH Aachen
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
10
Erasmus Research Institute of Management
10
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
10
Fördergesellschaft Marketing an der Universität Augsburg
10
Harvard Graduate School of Business Administration
10
Shaker Verlag
10
Springer International Publishing
10
Deutscher Dialogmarketing Verband
9
Eric Cuvillier <Firma>
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Gottfried Wilhelm Leibniz Universität Hannover
8
Helmut-Schmidt-Universität
8
more ...
less ...
Published in...
All
Journal of business research : JBR
2,272
Journal of retailing and consumer services
2,116
International journal of hospitality management
910
International journal of consumer studies
771
Psychology & marketing
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
559
NBER working paper series
531
European Journal of Marketing
475
Industrial marketing management : the international journal for industrial and high-tech firms
473
Working paper / National Bureau of Economic Research, Inc.
444
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
407
Journal of Consumer Marketing
396
European journal of marketing : EJM
394
NBER Working Paper
388
Tourism management : research, policies, practice
380
The journal of brand management : an international journal
379
Journal of the Academy of Marketing Science
374
Journal of marketing research : JMR
373
Journal of travel and tourism marketing
369
The journal of services marketing
368
Journal of marketing
364
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of marketing management : MM
359
Journal of retailing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
Journal of international consumer marketing
329
Cogent business & management
325
Marketing intelligence & planning
325
The service industries journal
321
Journal of marketing communications
319
Marketing letters : a journal of research in marketing
317
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
The international review of retail, distribution and consumer research
312
Journal of strategic marketing
304
Journal of fashion marketing and management
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
more ...
less ...
Source
All
ECONIS (ZBW)
98,300
Other ZBW resources
3,627
USB Cologne (EcoSocSci)
1,260
EconStor
739
RePEc
718
BASE
144
OLC EcoSci
62
USB Cologne (business full texts)
6
ArchiDok
3
more ...
less ...
Showing
261
-
270
of
104,859
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
261
Consumer attitudes toward marketing strategies over the adult life span
Simpson, Penny M.
;
Licata, Jane W.
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 305-326
Persistent link: https://www.econbiz.de/10003459040
Saved in:
262
Experience the message : how experiential marketing is changing the brand world
Lenderman, Max
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003463228
Saved in:
263
Vertriebsmanagement im Finanzdienstleistungssektor : Erfolgsfaktoren und Gestaltungsaspekte unter Berücksichtigung der Zielgruppe Senioren
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Milicevic, Ljubo
-
2007
Persistent link: https://www.econbiz.de/10003438715
Saved in:
264
Customer segmentation in customer relationship management based on data mining
Chen, Yun
(
contributor
)
- In:
Knowledge enterprise: intelligent strategies in product …
,
(pp. 288-293)
.
2006
Persistent link: https://www.econbiz.de/10003407377
Saved in:
265
Die Wirkung kundenorientierter Produkt-Vorankündigungen : eine empirische Untersuchung am Beispiel der Automobilindustrie
Merkel, Oliver
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003426340
Saved in:
266
How to make the consumer into a customer : Market study
Coleman, L. R.
(
contributor
)
-
1937
Persistent link: https://www.econbiz.de/10003426817
Saved in:
267
Kundenorientierung und Kundenzufriedenheit
Dormann, Christian
;
Zapf, Dieter
-
2007
Persistent link: https://www.econbiz.de/10003427146
Saved in:
268
Mass customization in telecom business : from strategy to implementation
Paulsen, Pascal
-
2005
Persistent link: https://www.econbiz.de/10003427185
Saved in:
269
Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido
;
Weinberg, Peter
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 127-142)
.
2007
Persistent link: https://www.econbiz.de/10003468088
Saved in:
270
Channelspecific complaint behaviour : the case of online complaining
Zaugg, Alexandra Daniela
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003468452
Saved in:
First
Prev
23
24
25
26
27
28
29
30
31
32
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
