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Skins in the game : fashion branding and commercial video games

Reay, Emma; Wanick, Vanissa - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 73-90). 2023

Persistent link: https://www.econbiz.de/10013542110

Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable

Zein, Dhani Mifthakhul; Puspaningrum, Astrid; Rofiq, Ainur - 2023

Persistent link: https://www.econbiz.de/10014285175

How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer

Kim, Min-Seong; Kim, Jihye - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 274-294

Persistent link: https://www.econbiz.de/10014454750

Tourismus - E-Tourismus - M-Tourismus : Herausforderungen und Trends der Digitalisierung im Tourismus

Landvogt, Markus; Brysch, Armin A.; Gardini, Marco A.; … - DGT Jahrestagung <19., 2015, Kempten> - 2017

Persistent link: https://www.econbiz.de/10011622464

State of research on gamification for online consumers in SCOPUS indexed marketing journals

Dutta, Nirankush; Negi, Srishti - In: Selected Papers from the 10th International Conference …, (pp. 3-12). 2024

Persistent link: https://www.econbiz.de/10015063589

Medical practice in gamified online communities : longitudinal effects of gamification on doctor engagement

Yang, Xuejie; Xi, Nannan; Gu, Dongxiao; Liang, Changyong; … - In: Information & management : the international journal of … 61 (2024) 7, pp. 1-15

Persistent link: https://www.econbiz.de/10015083453

New age digital media consumption : an exploratory study based in India

Sharma, Rajat; Gautam, Vikash - 2023

Persistent link: https://www.econbiz.de/10014319544

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Laws on Online Gaming and Online Gambling in India : Future Market of India

singh, Aneesh - 2023

supporting industry growth.This abstract provides an overview of the legal framework for online gaming in India. It examines the … various laws and regulations governing online gaming in India, including the Indian Gaming Act 1976, the Information … of online gaming. It also focuses on the need for a comprehensive legal framework for online gaming in India and the …

Persistent link: https://www.econbiz.de/10014347215

Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284

Persistent link: https://www.econbiz.de/10011349111