"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce …, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore the changing … landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the …

Electronic Marketing -- Electronic Commerce -- Online-Marketing -- Online-Marktforschung -- Lösungsskizzen zu den … Online-Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodelle und aktuellen Ansätze im Vordergrund …. Im Online-Marketing liegt das Hauptaugenmerk auf den zentralen kommunikations- und distributionspolitischen Instrumenten …

The Digital Marketing Playbook: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns … -- Contents -- Preface -- Chapter 1: An Introduction to Digital Marketing -- What Makes This Book Different? -- Start with the …: Helping You Hide -- GSC Tool Reports -- Stage 3: Off-Page Optimization -- Link Formats -- Link Building -- Content Marketing …

"The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an … innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the … customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the …