Similar Search Results

Glory out of reflected failure : the examination of how rivalry affects sport fans

Havard, Cody T. - In: Sport management review 17 (2014) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10010401083

Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context

Havard, Cody T. - 2021

Persistent link: https://www.econbiz.de/10012605585

Eagle Blue : a team, a tribe, and a high school basketball season in arctic Alaska

D'Orso, Michael; Havard, Cody T. - In: Journal of sport management : the official journal of … 26 (2012) 3, pp. 271-272

Persistent link: https://www.econbiz.de/10009559039

Determinants and consequences of the perceived social impact of a sport event

Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310

Persistent link: https://www.econbiz.de/10010380452

Investigating the impact of conference realignment on rivalry in intercollegiate athletics

Havard, Cody T.; Wann, Daniel L.; Ryan, Timothy D. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 224-234

Persistent link: https://www.econbiz.de/10010257026

Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship

Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10011557414

Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132

Persistent link: https://www.econbiz.de/10010399901

Rivalry and Group Behavior Among Consumers and Brands : Comparisons In and Out of the Sport Context

Havard, Cody T. - 2021 - 1st ed. 2021.

Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.

Persistent link: https://www.econbiz.de/10012627214

Understanding rivalry and its influence on sports fans

Havard, Cody T. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012393961

Understanding the marketing implications of sport rivalry : what we know and where we are headed

Havard, Cody T.; Dalakas, Vassilis - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 199-203

Persistent link: https://www.econbiz.de/10011927253