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Choice based on reasons : the case of attraction and compromise effects
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 158-174
Persistent link: https://www.econbiz.de/10001099859
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Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman
Gal, David; Rucker, Derek D. - In: Journal of Consumer Psychology 28 (2018) 3, pp. 533-539
Persistent link: https://www.econbiz.de/10012082992
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The Loss of Loss Aversion : Will It Loom Larger Than Its Gain?
Gal, David; Rucker, Derek D. - In: Journal of Consumer Psychology 28 (2018) 3, pp. 497-516
Persistent link: https://www.econbiz.de/10012082995
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Answering the unasked question : response substitution in consumer surveys
Gal, David; Rucker, Derek D. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 185-195
Persistent link: https://www.econbiz.de/10008858625
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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Grapes of wrath : the angry effects of self-control
Gal, David; Liu, Wendy - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 445-458
Persistent link: https://www.econbiz.de/10009375707
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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
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Blinding us to the obvious? : the effect of statistical training on the evaluation of evidence
McShane, Blake; Gal, David - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1707-1718
Persistent link: https://www.econbiz.de/10011502543
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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing; Gal, David - In: Journal of marketing research : JMR 53 (2016) 4, pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
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From compensatory consumption to adaptive consumption : the role of self-acceptance in resolving self-deficits
Kim, Soo; Gal, David - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 526-542
Persistent link: https://www.econbiz.de/10010401115