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Service Fairness: What it is and Why it Matters
Seiders, Kathleen; Berry, Leonard L. - In: The Executive : an Academy of Management Publication 12 (1998) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10007356613
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Marketing financial services
Donnelly, James H. - 1985
Persistent link: https://www.econbiz.de/10013541102
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Emerging perspectives on services marketing
Berry, Leonard L. (ed.); Shostack, G. Lynn (contributor);  … - 1983
Persistent link: https://www.econbiz.de/10013541174
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UM MODELO CONCEITUAL DE QUALIDADE DE SERVIÇO E SUAS IMPLICAÇÕES PARA A PESQUISA NO FUTURO
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. - In: Revista de administração de emprêsas : RAE 46 (2006) 4, pp. 96-109
Persistent link: https://www.econbiz.de/10010173056
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Service-Marketing : [Wettbewerbsvorsprung durch erstklassige Qualität]
Berry, Leonard L. - 1992
Persistent link: https://www.econbiz.de/10000336291
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Qualitätsservice : was Ihre Kunden erwarten - was Sie leisten müssen
Zeithaml, Valarie A.; Parasuraman, A.; Berry, Leonard L. - 1992
Persistent link: https://www.econbiz.de/10009700995
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Pricing hybrid bundles by understanding the drivers of willingness to pay
Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
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Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.; Bolton, Ruth N.; Bridges, Cheryl H.; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10003987342