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Elements of strategic social media marketing : a holistic framework
Felix, Reto; Rauschnabel, Philipp A.; Hinsch, Chris - In: Journal of business research : JBR 70 (2017), pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.; Messer, Uwe; Schee, Brian A. Vander; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
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Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen; Rauschnabel, Philipp A.; … - In: Journal of service theory and practice : JSTP 27 (2017) 3, pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
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Zukunftstechnologie Datenbrillen : Erfolgsfaktoren von Augmented Reality Smart Glasses
Pick, Doreén; Rauschnabel, Philipp A. - In: Marktorientierte Unternehmensführung - innovative …, (pp. 71-84). 2018
Persistent link: https://www.econbiz.de/10011977894
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Nostalgia beats the wow-effect : inspiration, awe and meaningful associations in augmented reality marketing
Hinsch, Christian; Felix, Reto; Rauschnabel, Philipp A. - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171950
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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Augmented reality in manufacturing : exploring workers' perceptions of barriers
Schein, Katrin E.; Rauschnabel, Philipp A. - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3344-3357
Persistent link: https://www.econbiz.de/10014387978
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Context in augmented reality marketing : does the place of use matter?
Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & marketing 40 (2023) 11, pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837
Persistent link: https://www.econbiz.de/10014518840