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Marketing research : online research applications
Burns, Alvin C.; Bush, Ronald F. - 2003 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004766187
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The Antecedents of Preventive Health Care Behavior: An Empirical Study
Jayanti, Rama K.; Burns, Alvin C. - In: Journal of the Academy of Marketing Science 26 (1998) 1, pp. 6-15
Persistent link: https://www.econbiz.de/10006153394
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Children's influence in purchase decisions: a social power theory approach
Flurry, L.A.; Burns, Alvin C. - In: Journal of business research : JBR 58 (2005) 5, pp. 593-601
Persistent link: https://www.econbiz.de/10006713926
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Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs
Steward, Michelle D.; Martin, Gregory S.; Burns, Alvin C.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 128-140
Persistent link: https://www.econbiz.de/10008436747
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“My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying
Bose, Mousumi; Burns, Alvin C.; Garretson Folse, Judith Anne - In: Psychology & marketing 30 (2013) 7, pp. 614-631
Persistent link: https://www.econbiz.de/10010131853
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A Modified Scale for the Measurement of Communication-Evoked Mental Imagery
Babin, Laurie A.; Burns, Alvin C. - In: Psychology & marketing 15 (1998) 3, pp. 261-278
Persistent link: https://www.econbiz.de/10006993988
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Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes
Babin, Laurie A.; Burns, Alvin C. - In: Journal of advertising : official publication of the … 26 (1997) 3, pp. 33-44
Persistent link: https://www.econbiz.de/10008122338
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Children's influence in purchase decisions: a social power theory approach
Flurry, L. A.; Burns, Alvin C. - In: Journal of Business Research 58 (2005) 5, pp. 593-601
Persistent link: https://www.econbiz.de/10005465446
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Situational influences on the consumer decision sequence
Stoltman, Jeffrey J.; Gentry, James W.; Anglin, Kenneth A. - In: Journal of Business Research 21 (1990) 3, pp. 195-207
Persistent link: https://www.econbiz.de/10005477716
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The Japanese marketing system adaptions and innovations : M. Y. Yoshino The M.I.T. Press, Cambridge, Mass., $12.50
Burns, Alvin C. - In: Business Horizons 14 (1971) 4, pp. 96-96
Persistent link: https://www.econbiz.de/10005439346