Examines the construct of perceived risk, as used in consumer and marketing research. In the light of the shortcomings of past research, develops and tests three hypotheses. Findings show that the risk dimensions proposed in the literature (i.e. financial, psychological, social, performance,...

Focuses on the selection by students of their preferred universities as an example of a high involvement consumer decision process in a service organization setting. Provides a cross‐cultural comparison between undergraduates in two medium‐sized Canadian and Scottish universities, describing...

Critically examines the status and plausibility of an interpretative account of consumer behaviour derived from operant psychology (behaviour analysis). It is argued that a model of purchase and consumption cannot be founded on an unreconstructed operant behaviourism. However, if modifications...

According to the emission view of behaviour, consumers emit overt responses as a result of a more or less complicated prior process which started in the environment. Explores the consequences of an alternative view – the control perspective of consumer behaviour. Argues that consumer behaviour...

Presents a report on the promising preliminary results of the Q project at Kent State University to operationalize the personality organization from psychoanalytic object relations theory for empirical research on consumer behaviour using the California Q Sort. The validation process is well...

Discusses the analogy of two bow ties, part of a deceased relative′s effects, showing that although one was worn out and the other unopened they were both second‐hand. Compares this with the element of choice in people and their life symbols of occupational and domestic choices through time.

The growth of knowledge in marketing requires alternative interpretations of consumer behaviour to the prevailing trait and information processing models derived from structural psychology. Consumer behaviour may be construed as environmentally determined, an evolutionary process in which the...

Previous research has established the use of quantity surcharges in the USA. A quantity surcharge exists when a given package size carries a higher unit price than a smaller package of the same product and brand. Examines the incidence and consumer perceptions of quantity surcharges in...

Since 1960, perceived risk has been of interest to marketing academics. Their interest in the consumer decision‐making process considerably predates this, but interest in how risk varies during the process has ot been so prevalent and many studies have assumed that perceived risk remains...

Reports on the results from a consumer survey of shopping trips to supermarkets in England and Wales. Most people exhibit habits about when they do their main trip to the supermarket: 61 per cent have a usual day and 67 per cent a usual time of day. Most shoppers state that they could shop at...