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City image, city brand persona...
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1
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
2
The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
Saved in:
3
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
4
Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet
;
Kumar, Ashish
- In:
Strategic place branding methodologies and theory for …
,
(pp. 181-201)
.
2017
Persistent link: https://www.econbiz.de/10011692495
Saved in:
5
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
6
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
7
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
8
Exploring place image from visitors' expected and lived experiences : a discrete choice approach
Capitello, Roberta
;
Agnoli, Lara
;
Charters, Steve
; …
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011757504
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9
Residents
' place image : place to live versus tourist destination
Stylidis, Dimitrios
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
4
,
pp. 553-560
Persistent link: https://www.econbiz.de/10011976894
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10
1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Yang, Shuai
;
Liu, Yahui
;
Wu, Xiaojun
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
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