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Pricing the eyes of passersby : the commodification of audience attention in US public spaces ; 1890 - 1920

Sherman, Zoe - In: Review of radical political economics 46 (2014) 4, pp. 502-508

Persistent link: https://www.econbiz.de/10010478156

Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing

Wan, Wendy W. N.; Luk, Chung-leung; Chow, Cheris W. C. - In: Journal of international business studies : JIBS ; an … 45 (2014) 6, pp. 751-782

Persistent link: https://www.econbiz.de/10010396525

Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers

Dable, Rajani A.; Musani, Smita I.; Wasnik, Pradnya B.; … - In: Health marketing quarterly 31 (2014) 2, pp. 136-149

Persistent link: https://www.econbiz.de/10010398951

The effects of religion and religiosity on advertisement assessment among Lebanese consumers

Farah, Maya F.; El Samad, Lamis - In: Journal of international consumer marketing 26 (2014) 4, pp. 344-369

Persistent link: https://www.econbiz.de/10010400565

Investigating the portrayal and influence of sustainability claims in an environmental advertising context

Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10010402635

Brand narratives, sustainability, and gender : a socio-semiotic approach

Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331

Persistent link: https://www.econbiz.de/10010402638

The value of user-specific information for two-sided matchmakers

Brühn, Tim; Goetz, Georg; Meinusch, Annette - 2014

This paper analyzes the incentives of a monopolistic matchmaker to generate user-specific information in order to increase match-quality and profits. By merging two-sided-markets with two-sided-matching we derive a micro-foundation of cross-side externalities dependent on the number of potential...

Persistent link: https://www.econbiz.de/10010404149

Self-referencing and advertising effectiveness

Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126

Persistent link: https://www.econbiz.de/10010407621

Decision drivers for outsourcing media buying services

Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183

Persistent link: https://www.econbiz.de/10010408088

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