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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev; Ho, Yi-Jen; Ramaprasad, Jui - In: Information systems research : ISR 28 (2017) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
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The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.; Kausar, Devi Roza; Soesilo, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 2, pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
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How much do social connections matter in fundraising outcomes?
Guo, Lihuan; Wang, Wei; Wu, Yenchun Jim; Goh, Mark - In: Financial innovation : FIN 7 (2021), pp. 1-23
This study examines the role of social connections and network centrality in attracting funders to crowdfunding … through resource exchange). Drawing from the 108,463 crowdfunding campaigns on the online platform Kickstarter from April 21 … effect of social connections on fundraising outcomes varies among the campaign categories. Fundraisers who are online …
Persistent link: https://www.econbiz.de/10012705469
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Susceptibility and influence in social media word-of-mouth
Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014
Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...
Persistent link: https://www.econbiz.de/10010467832
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Learning from online social ties
Zhang, Yuchi; Godes, David - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter
Eismann, Kathrin - In: Journal of business economics : JBE 91 (2021) 9, pp. 1299-1329
Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...
Persistent link: https://www.econbiz.de/10012704076