//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding consumers' socia...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,506
Konsumentenverhalten
81,056
Relationship marketing
26,347
Beziehungsmarketing
25,672
Social Web
20,747
Social web
20,716
Online-Marketing
13,226
Internet marketing
13,110
Theorie
11,626
Theory
11,454
Brand management
9,034
Markenführung
8,993
Customer satisfaction
8,248
Kundenzufriedenheit
8,049
Brand image
7,384
Markenimage
7,348
Online-Handel
6,962
Online retailing
6,945
Deutschland
6,838
Electronic Commerce
6,592
Germany
6,480
Service quality
6,386
Dienstleistungsqualität
6,334
USA
6,322
E-commerce
6,287
United States
6,064
Marketingmanagement
4,904
Marketing management
4,870
Werbewirkung
4,773
Einzelhandel
4,727
Advertising effects
4,725
Retail trade
4,680
Brand
4,636
Markenartikel
4,628
Viral marketing
4,155
Virales Marketing
4,155
Advertising
4,131
Werbung
4,048
Emotion
3,729
Experiment
3,729
more ...
less ...
Online availability
All
Undetermined
44,736
Free
26,239
Type of publication
All
Article
84,656
Book / Working Paper
40,151
Journal
235
Other
33
Type of publication (narrower categories)
All
Article in journal
68,725
Aufsatz in Zeitschrift
68,725
Aufsatz im Buch
11,134
Book section
11,134
Graue Literatur
9,709
Non-commercial literature
9,709
Working Paper
8,118
Arbeitspapier
7,552
Hochschulschrift
4,352
Thesis
3,104
research-article
2,887
Collection of articles of several authors
2,091
Sammelwerk
2,091
Aufsatzsammlung
1,429
Case study
1,087
Fallstudie
1,087
Conference paper
778
Konferenzbeitrag
778
Ratgeber
536
Konferenzschrift
531
Bibliografie enthalten
516
Bibliography included
516
Guidebook
497
Lehrbuch
496
Textbook
415
Collection of articles written by one author
399
Sammlung
399
Dissertation u.a. Prüfungsschriften
316
Conference proceedings
272
conceptual-paper
235
Reprint
232
review-article
205
Amtsdruckschrift
188
Government document
188
Handbook
188
Handbuch
188
review
172
Article
161
case-report
129
Glossar enthalten
106
more ...
less ...
Language
All
English
109,795
German
13,400
Undetermined
1,074
French
393
Polish
142
Spanish
110
Italian
89
Swedish
44
Russian
42
Danish
30
Portuguese
25
Dutch
23
Norwegian
22
Romanian
19
Hungarian
18
Finnish
15
Lithuanian
13
Czech
12
Slovak
11
Croatian
6
Serbian
4
Bulgarian
3
Multiple languages
3
Slovenian
3
Arabic
2
Bosnian
2
Indonesian
2
Chinese
2
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Turkish
1
more ...
less ...
Author
All
Bruhn, Manfred
144
Homburg, Christian
141
Han, Heesup
136
Huber, Frank
133
Bauer, Hans H.
130
Herrmann, Andreas
120
Belk, Russell W.
119
Mattila, Anna S.
118
Wiedmann, Klaus-Peter
112
Phau, Ian
106
Sheth, Jagdish N.
103
Grunert, Klaus G.
102
Dwivedi, Yogesh Kumar
96
Kumar, V.
95
Grewal, Dhruv
90
Verhoef, Peter C.
90
Walsh, Gianfranco
88
Gierl, Heribert
85
Lusk, Jayson L.
85
Khare, Arpita
84
Foxall, Gordon R.
83
Loureiro, Sandra Maria Correia
80
Usman, Osly
78
Skiera, Bernd
76
Thaichon, Park
75
Kreutzer, Ralf T.
74
Paul, Justin
72
Nayga, Rodolfo M.
71
Septianto, Felix
71
Agarwal, Sumit
70
Bagozzi, Richard P.
69
Hollebeek, Linda D.
69
Laroche, Michel
68
Vrontis, Demetris
68
Stavins, Joanna
67
Pelsmacker, Patrick de
66
Wansink, Brian
66
Chintagunta, Pradeep K.
65
Ko, Eunju
65
Jang, Soocheong
64
more ...
less ...
Institution
All
National Bureau of Economic Research
600
Springer Fachmedien Wiesbaden
297
IGI Global
160
OECD
59
Verlag Dr. Kovač
45
American Marketing Association
43
Books on Demand GmbH <Norderstedt>
41
Information Resources Management Association
34
International Energy Agency
31
Edward Elgar Publishing
30
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Nomos Verlagsgesellschaft
26
Haufe-Lexware GmbH & Co. KG
25
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
24
Friedrich-Schiller-Universität Jena
23
Universität Mannheim
22
Université Paris-Dauphine (Paris IX)
20
Springer Gabler <Firma>
19
Nordic Council of Ministers
18
Springer-Verlag GmbH
16
INSEAD
15
Organisation for Economic Co-operation and Development
15
RWTH Aachen
15
Springer International Publishing
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Shaker Verlag
14
HAL
13
World Bank
13
Österreichisches Institut für Wirtschaftsforschung
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
12
Peter Lang GmbH
12
Technische Universität Dresden
12
Verlag Franz Vahlen
12
Wiley-VCH
12
Christian-Albrechts-Universität zu Kiel
11
Erasmus Research Institute of Management
11
Eric Cuvillier <Firma>
11
World Bank Group
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,525
Journal of retailing and consumer services
2,109
International journal of hospitality management
970
International journal of consumer studies
782
Psychology & marketing
763
SpringerLink / Bücher
761
NBER working paper series
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Industrial marketing management : the international journal for industrial and high-tech firms
540
Working paper / National Bureau of Economic Research, Inc.
491
European Journal of Marketing
485
Tourism management : research, policies, practice
483
Technological forecasting & social change : an international journal
469
Management science : journal of the Institute for Operations Research and the Management Sciences
462
Asia Pacific journal of marketing and logistics
448
NBER Working Paper
428
Journal of travel and tourism marketing
425
European journal of marketing : EJM
420
The journal of product & brand management
418
Journal of marketing management : MM
411
Journal of marketing research : JMR
405
Journal of Consumer Marketing
403
The journal of brand management : an international journal
403
Journal of marketing
401
Journal of the Academy of Marketing Science
395
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
393
The journal of services marketing
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Journal of retailing
372
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
371
Cogent business & management
363
Journal of marketing communications
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
International journal of contemporary hospitality management
344
Marketing intelligence & planning
343
Journal of international consumer marketing
339
The service industries journal
336
Marketing letters : a journal of research in marketing
333
International journal of internet marketing and advertising : IJIMA
328
Journal of strategic marketing
324
more ...
less ...
Source
All
ECONIS (ZBW)
117,718
Other ZBW resources
3,760
USB Cologne (EcoSocSci)
1,660
RePEc
884
EconStor
805
BASE
173
OLC EcoSci
66
USB Cologne (business full texts)
6
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
125,075
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media engagement behaviour : a uses and gratifications perspective
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011591971
Saved in:
2
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
3
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
4
User engagement in social media : an individual-level perspective
Weiger, Welf Hermann
-
2017
Persistent link: https://www.econbiz.de/10011686891
Saved in:
5
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
6
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
7
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
8
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
9
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
10
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->